Church gather multilingual corporate website blog

As the professional relationship, I visit the site special attention to foreign trade enterprises of foreign trade enterprises site, there are other language versions of foreign trade enterprises more and more sites. The whole is Fuheguojia support Chukou on trade policy direction Zhege there is a big issues, Guo Neiwai more frequent transactions, at this level have promoted greater of 企业, going overseas to overseas important step process 中is the establishment of foreign corporate website. However, some of the concerns in the foreign trade enterprises author websites, trade websites do not particularly successful.

Generally speaking, there are several issues, this is a common problem with many foreign trade companies website.
1: Web site entirely on internal servers, does not consider the bandwidth constraints of international export and overseas customers is very slow to open the domestic server. Many people may not realize that the problem exists, let alone on this issue have a clear understanding. Many business owners say, well, we also engage in foreign-language websites, but also a bilingual version of the standard sense of the word or multi-lingual version. But do not take into account foreign visitors each network environment, because China's national export bandwidth is enough, many overseas buyers in waiting for a dozen seconds 20 seconds did not open your website on the click, click off a lot of chance With one click on the mouse lightly on the lost.

2: Details determine success or failure, I saw an article that many enterprises in the foreign language web site translation quality stiff in comparison, the English version of the enterprise map is still invoke these Chinese pages, they do not we all known details, the details of the above must be careful, when you spent a lot of money to the building site, spent a lot of effort to buy a position, buying the keywords, can not be more effort, more than deal with the details about it? See: Details determine success or failure, IT industry is also common

3: a huge and fancy flash animation must allow customers daunting, patience in waiting for the disappeared, many companies and even to demonstrate good corporate image and even audio and video all on the graphic, the customer will always see a loading ... .. interface.

4: foreigners and Chinese people's aesthetic ideas of the inconsistency, foreigners pay attention to what is the Chinese people and sites like the magnificent and imposing structure, but prefer pay attention to foreign web pages quickly clear the structure. This point from domestic websites must do gorgeous, CSS Hyun Yong's very eyes while foreign forever Zhishijiandan Tai Fang's website, and often it was jokingly said that the Chinese person is nb, the mouse is Biwai Guo Yang Shi and more, in fact, carefully Fenxi This is tricky is that inside the Western culture on business behavior in the different concepts. Therefore, in order for your site more overseas customers mind, please consider their needs, the site did not simply a translation version.

5: for different languages and do their own search engine optimization, website for the domestic market, foreign trade enterprises, you have to realize that the Chinese Baidu search engine has become the dominant fact of the field, the search engine optimization design, must Baidu to tend to some, but the search for overseas markets, google is a well-deserved dominant, so for different customer groups, you are up and down the effort in the search engines should not be the same, which ultimately reflected in the website.

To all foreign language versions of some of the proposed business site

1: Construction of multi-language Web site, many foreign trade enterprises in English only site, too much competition. According to my experience of some friends, they opened the French, Portuguese, Spanish and other languages after the inquiry and the business volume has improved greatly.

2: Optimizing the details, site map, contact information (here, taking into account the most commonly used abroad, MSN and SKYPE instead we use the QQ), contact name, there are many more details of our foreign trade enterprises will wait for the site operations staff found that, in short, to be perfect as far as possible to minimize the number of superficial errors, let us more professional service to overseas customers. There are, for example, many companies use the links e-mail is a free e-mail, many foreign domestic mail bulk mail server because the phenomenon of flooding and the internal mail server is set to black, often to lose a lot of business opportunities. We recommend customers to use the foreign mailbox, each mailbox up to 7G, the default support for 50 users.

3: for the GOOGLE search engine optimization should be combined for the group to distinguish between countries, is very simple, we have to different countries and languages should be treated differently.

4: The proposed foreign language version of the site, storage space or leasing overseas overseas servers, user-friendly access. If the quick access to the service can not guarantee that, if even the normal overseas mail can not be guaranteed, then the service irrelevant. Therefore, the global accessibility visit the world send and receive messages and stability of these most basic services must be done in place.