Odd together multi-language corporate website blog

As the professional relationship, I visit sites of particular concern foreign trade enterprise business websites, there are other language versions of foreign trade enterprises more and more sites. This is in line with overall national policy direction to support the export trade, there is a big aspect of this issue, domestic and international transactions have become increasingly frequent, at this level to promote more enterprises to go overseas, go overseas a very important step in the process is to establish a foreign trade company website. But some of the concerns in my site foreign trade enterprises, foreign trade website do not particularly successful.

Generally speaking, there are several problems, which is a common problem with many foreign trade companies website.
1: All sites on the internal server, regardless of international bandwidth limitations of domestic and overseas customers to open the server is very slow. Many people may not realize the problem exists, let alone on this issue have a clear understanding. Many business owners say, well, we also engage in foreign sites, but also justifiably labeled a bilingual or multilingual versions. But did not take into account the respective network environment and foreign visitors, due to China's national export bandwidth is not enough, resulting in a lot of foreign customers waiting for no more than ten seconds to twenty seconds to open your site to click, look off, and a number of opportunities Click on it with the mouse lightly lost.

2: the details determine success or failure, I saw an article that many enterprises in foreign language website translation quality is stiff, the map of these companies are still quoted the English version of the Chinese website, which we can all known details, the details of the above must too careful, when you spend a lot of money to build a Web site, spent a lot of effort to buy the top, buy keywords, do not look further efforts in handling the details and more about it? Please refer to: the details determine success or failure, IT industry is also common

3: Always and fancy a great flash animation to allow customers alike, and patiently waiting in the passage, many companies and even to demonstrate good corporate image and even full-on audio and video graphics, the customer always see a loading ... .. interface.

4: foreigners and Chinese people's aesthetic inconsistency, foreigners pay attention to the real thing, like the Chinese people and the beautiful and magnificent structure of the site, and pay attention to foreign prefer clear page structure quickly. This is gorgeous from the domestic site must do, CSS is used to dazzle the eye, but never simply generous foreign web pages, and often it was jokingly said that the Chinese people is nb, mouse style is more than foreign, in fact, a careful analysis there's a mystery that Western culture on behavior in the different business ideas. Therefore, in order for your web site more in line with overseas customers mind, please consider their needs, the site is not simply to do a translation version.

5: for different languages ​​and do their own search engine optimization, website for the domestic market, foreign trade enterprises, you have to realize that Baidu Chinese search engine has become the dominant area of ​​the fact that, in the search engine optimization design, the inevitable Baidu to tend to some, but the search for overseas markets, google is a well-deserved hegemony, therefore, for different customer groups, your effort in the search engines should not the same up and down, which ultimately is reflected in the website.

Foreign language versions of websites to all companies have some suggestions

1: building a multilingual site, many foreign companies only English-language site, too much competition. According to my experience of some friends, they opened the French, Portuguese, Spanish and other languages ​​later, inquiry and business volume has been greatly improved.

2: Optimizing the details, site map, contact information (to be considered here, the most commonly used abroad MSN and SKYPE instead we use QQ), contact name, there are more details on Web site operators to wait for our foreign trade enterprises to personnel found, in short, to be perfect as much as possible to minimize some of the superficial errors, make us more professional service to overseas customers. There, for example, many business relationships with free e-mail message, a lot of foreign mail server because the phenomenon of domestic mass-mailing to the proliferation of domestic mail server is set to black, often thus lost a lot of business opportunities. We recommend customers use the foreign mail, each mailbox up 7G, default support for 50 users.

3: for the GOOGLE search engine optimization should be combined for groups of countries to be treated differently, is very simple, we want different countries and languages ​​to be treated differently.

4: It is recommended to foreign language version of the site, stored in overseas server space or leasing overseas, to facilitate customer access. If even faster access to services are not guaranteed, even if the normal overseas mail can not be guaranteed, then the service irrelevant. Thus, the global web accessibility, stability of the global e-mail sending and receiving of these most basic services must be done in place.