Church gather multilingual corporate website blog

As the professional relationship, I visit the site special attention to foreign trade enterprises of foreign trade enterprises site, there are other language versions of foreign trade enterprises more and more sites. The whole is in line with national policy direction to support export trade, there is a big aspect of this problem of increasing frequent domestic and international transactions, at this level to promote more business to overseas, moving overseas is an important step in the process of is the establishment of foreign corporate website. However, some of the concerns in the foreign trade enterprises author websites, trade websites do not particularly successful.

Generally speaking, there are several issues, this is a common problem with many foreign trade companies website.
1: Web site entirely on internal servers, does not consider the bandwidth constraints of international export and overseas customers to open the domestic server is slow. Many people may not realize that the problem exists, let alone on this issue have a clear understanding. Many business owners say, well, we also engage in foreign-language websites, but also a bilingual version of the standard sense of the word or multi-lingual version. But do not take into account the respective network environment and foreign visitors, due to China's national export enough bandwidth, leading to many foreign customers in more than ten seconds, 20 seconds to wait for months also did not open your site to click, click off, and a lot of chance With one click on the mouse lightly on the lost.

2: Details determine success or failure, I saw an article that many enterprises in the foreign language web site translation quality stiff in comparison, the English version of the enterprise map is still invoke these Chinese pages, they do not we all known details, the details of the above must be careful, when you spent a lot of money to construct the site, spent a lot of effort to buy the rankings, to buy the keywords, can not be more effort, more than deal with the details about it? See: Details determine success or failure, IT industry is also common

3: a huge and fancy flash animation must allow customers daunting, patience in waiting for the disappeared, many companies and even to demonstrate good corporate image and even audio and video all on the graphic, the customer will always see a loading ... .. interface.

4: foreigners and Chinese people's aesthetic ideas of the inconsistency, foreigners pay attention to what is the Chinese people and sites like the magnificent and imposing structure, but prefer pay attention to foreign web pages quickly clear the structure. This is gorgeous from the domestic site must be done, CSS Hyun used very eyes, but never simply generous foreign web pages, and often it was jokingly said that the Chinese people is nb, foreign more than mouse style are, in fact, careful analysis This is tricky is that inside the Western culture on business behavior in the different concepts. Therefore, in order for your site more overseas customers mind, please consider their needs, the site did not simply a translation version.

5: for different languages and do their own search engine optimization, website for the domestic market, foreign trade enterprises, you have to realize that the Chinese Baidu search engine has become the dominant fact of the field, the search engine optimization design, certainly Baidu to tend to some, but the search for overseas markets, google is a well-deserved dominant, so for different customer groups, you are up and down the effort in the search engines should not be the same, which ultimately reflected in the website.

To all foreign language versions of some of the proposed business site

1: Construction of multi-language Web site, many foreign trade enterprises in English only site, too much competition. According to my experience of some friends, they opened the French, Portuguese, Spanish and other languages after the inquiry and the business volume has improved greatly.

2: Optimizing the details, site map, contact information (here, taking into account the most commonly used abroad, MSN and SKYPE instead we use the QQ), contact name, there are many more details of our foreign trade enterprises will wait for the site operations staff found that, in short, to be perfect as far as possible to minimize the number of superficial errors, let us more professional service to overseas customers. There are, for example, many companies use the links e-mail is a free e-mail, many foreign domestic mail bulk mail server because the phenomenon of flooding and the internal mail server is set to black, often to lose a lot of business opportunities. We recommend customers to use the foreign mailbox, each mailbox up to 7G, the default support for 50 users.

3: for the GOOGLE search engine optimization should be combined for the state to discriminate between groups, it is simple, we want to different countries and languages should be treated differently.

4: The proposed foreign language version of the site, storage space or leasing overseas overseas servers, user-friendly access. If the quick access to the service can not guarantee that, if even the normal overseas mail can not be guaranteed, then the service irrelevant. Thus, the global accessibility visit the world send and receive messages and stability of these most basic services must be done in place.