Odd poly multi-language corporate website blog

Professional relationship, I visit the foreign trade enterprises website special attention to foreign trade corporate website, there are other language versions of foreign trade enterprises more accessible than ever. This overall is in line with the policy direction of the country to support export trade, this a big issues, domestic and international transactions have become increasingly frequent, at this level for more enterprises to go overseas, go overseas, a very important step is to establish a foreign trade enterprise website. But I concerned about some of the websites of foreign trade enterprises, foreign trade website do not particularly successful.

Generally speaking, the following questions, and this is a common problem with many foreign trade enterprises website.
1: the site is all on the domestic server, without regard to the bandwidth limitations of international export and overseas customers to open the domestic server is very slow. Many people may not realize this problem exists, let alone have a clear understanding on this issue. Many business owners say, well, we also engage in the foreign language websites, justifiably labeled a bilingual version or the version of the multilingual. But did not take into account the Chinese and foreign visitors to the respective network environment, the national export bandwidth is not enough, many foreign customers did not wait for a dozen seconds, twenty seconds to open your site to click, turn off a lot of opportunity lost with the mouse gently with one click.

2: the details determine success or failure, I see in an article on seeing the quality of the translation of foreign language websites of many companies is relatively stiff, the English version of the enterprise map is still quoted Chinese website, we can all called the details, the details of the above must careful, when you spend a lot of money to build the site, ranked spent a lot of effort to buy, buy keywords, it can no longer effort more in detail on the deal? Please refer to: Details determine success or failure, the IT industry is also common

3: the great be sure to fancy flash animation to allow customers alike, and patience in waiting for passage of many enterprises and even to show a good image of the enterprise even graphic audio and video full, the customer is always right to see a loading ..... interface.

4: foreigners and Chinese people's aesthetic ideas are inconsistent, foreigners pay attention to the real thing, Chinese people like the gorgeous and magnificent structure of the site abroad like to pay attention to the rapid and clear page structure. This from the domestic site, be sure to gorgeous, very eye-CSS used abroad is always just and generous pages, or even often jokingly said that the Chinese people is nb, mouse style than foreign, in fact, a careful analysis of there is the mystery is in Western culture on the different ideas in business behavior. Therefore, in order to your web site more in line with the heart of the overseas customers, please take into account their needs, the site do not simply a translated version.

5: different languages, to do their own search engine optimization, and foreign trade enterprises website for the domestic market, you have to recognize that Baidu has now become the overlord of the fact that the field of Chinese search engine, search engine optimization design, the inevitable tendency Baidu some overseas search market, google is a well-deserved hegemony, and for different customer groups, the effort should not the same from top to bottom in the search engine, and ultimately reflected in the inside of the site.

A number of recommendations to all foreign language versions of the site

1: the construction of multi-lingual website, many foreign trade enterprises in English only site, the competition is too intense. According to the experience of some of my friends, they opened the French, Portuguese, Spanish and other languages, inquiry and business volume has improved greatly.

2: Optimizing details, site map, contact information (to consider the most commonly used foreign MSN and SKYPE instead we use QQ), contact name, there are many more details on site operations personnel to wait for our foreign trade enterprises found that short, as much as possible to be perfect, to minimize the superficial error, more professional service to overseas clients. For example, many companies the contact e-mail free e-mail with a lot of foreign mail server because the spread of the phenomenon of domestic bulk mail and domestic mail server is set to blacklist often lose a lot of business opportunities. We recommend the use of foreign mailbox to customers, each mailbox up to 7G default support for 50 users.

3: should be combined with Google search engine optimization is intended for groups of countries to be treated differently, it is simple, we want different countries and languages ​​to different treatment.

4: It is recommended to the foreign language version of the site, stored in a the Overseas space or leasing overseas server to facilitate customer access. If quick access to the service are not guaranteed, even the normal overseas mail can not guarantee service out of the question. Therefore, the world's accessible website, the stability of the global e-mail to send and receive the most basic services must be done in place.